Trust. Integrity. Independence. Since 1978.
For 40+ years, the Parents’ Choice Award Seals have been internationally recognized and respected icons of quality.
As playthings and playspaces have changed over time, we’ve expanded the program’s original categories to stay current. The Parents’ Choice Awards categories now include books, toys, games and puzzles, subscription boxes, music and storytelling, magazines, mobile apps, podcasts, television and websites.
The Parents' Choice Awards Program
...toys and media that prompt questions like How? Why? and What If?
...books that tempt even the most reluctant of readers.
...well-crafted music that respects, not insults, children.
...when learning is powered by play.
...products that bridge the classroom to the playroom.
...to Read More. Play More. Learn More.
Parents' Choice Awards are Trusted
Instead of having us talk about ourselves, here’s what some of our winners have to say.
Our Award Panelists
The Parents’ Choice Awards program evaluation criteria set benchmarks; the integrity of our process has been highly respected for more than 40 years.
With the generosity of time and spirit, parents, grandparents, librarians, educators, writers, artists, musicians, performing artists, and yes, children from across the country participate in the rigorous review and selection process. We couldn’t accomplish our tasks without their help.
They test toys and games, read books, listen to music, play with apps and watch TV. Sound like fun? It is, but it’s also hard work. They invest considerable time and effort when evaluating products submitted to the Parents’ Choice Awards program.
Our panelists are as committed as we are to poking, and prodding, and thinking things through.