What Makes A Parents' Choice Award® Winner?

The Parents’ Choice Awards program honors children’s toys and media that encourage children’s development, respects their intelligence, and offer many opportunities for learning through play.

Our judges are interested in how a product helps a child grow in many ways: socially, intellectually, emotionally, ethically, and physically. We’re not interested in products that encourage commercialism, racial or gender bias. Above all, products must not extol violence.

Parents’ Choice Award winners have long-term learning value and play value. They’re innovative in concept, appealing, skillfully produced, and fairly priced.

Why Parents' Choice?

Established

The Parents' Choice Awards is the nation's oldest and most respected nonprofit program created to recognize quality children's media and toysIt honors the best material for children: books, toys, music and storytelling, magazines, software, video games, television, websites and mobile applications.

Credible

The Parents' Choice Foundation's independent panels of educators, scientists, performing artists, librarians, parents and, yes, kids themselves, use long established criteria and field tested methodology to identify quality media and toys designed for infants to young adults of varied skills and interest areas.

Valued

Parents' Choice Award-winning products are valued by consumers, coveted by industry professionals and promoted by retailers. Displaying a Parents' Choice Award seal shines a highly respected spotlight on your products.

The Parents’ Choice Foundation® website hosts your award-winning product information for as long as the product is on the market. We highlight our award-winning products in blogs, newsletters, on our social media, and in the many requests we receive for holiday lists. At no extra cost to the winners.

Got Questions?

FAQ

Here are some of the most common questions, along with the complete answers from our support experts.

Product categories include: music, books (picture, fiction, non-fiction, audiobooks) toys and games (physical and digital), magazines, TV (broadcast, online, streaming), DVD, video games, podcasts, websites and mobile apps.

Annual Parents’ Choice Awards Calendars are published here. All “Call for Entries” emails clearly state submissions deadlines. If you are not subscribed to the Call for Entries emails, please click here.

For more than 40 years, the Parents’ Choice Awards program has used a multi-tiered and multi-layered evaluation process. We examine the package as well as its contents. We look for well-conceived and well produced age appropriate products that help a child grow in many ways: socially, intellectually, emotionally, ethically, creatively and physically.

We look for long term educational value and play value. We consider how innovative a product is and if the price is fair. And of course, the product must be fun to use.  

The evaluation process begins and ends with the core team. Parent testers participate in the weeks-long testing period, using a proprietary survey of xxx questions as a guide to the rigorous criteria we’ve used for 40 years.

No, products that are NOT awarded a level of commendation are not eligible to be resubmitted.

We do not accept: toy or game prototypes, Beta versions of apps, videogames or websites, or manuscripts. F&Gs are acceptable.  

Products must not extol violence or bias.

CD and DVD submissions must include all credits and liner notes.

Eligibility dates (publication and product release dates) are noted on “Call for Entries” emails and submission forms.

Parents’ Choice Foundation send email notification letters to all Awards applicants regardless of outcome.

No. As stated on each submission form, we do not release that information. This policy ensures that evaluators and judges will always feel free to give their honest opinions about the products they test.

There are specific guidelines for the legal use of the Parents’ Choice Award images, whether in advertising or to place on the packaging.

A licensing fee is associated with the use of the Parents’ Choice Award seals, which are trademarked property of Parents’ Choice Foundation.

To request the Seals Use Guidelines and Seals Order Form, please direct an email to: seals@parents-choice.org. Please include your name and email address, company, product, year and level of commendation.

The Guidelines also include approved wording that you may use, without charge, in descriptions of your winning product.

These measures are in place to protect your Parents’ Choice Award-winning products as much as the Foundation’s intellectual property.

If you have additional questions about the use of the Parents’ Choice Award seals, please contact seals@parents-choice.org

Parents' Choice Awards®

Call for Entries

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