About Us

Established in 1978 as a 501c3, Parents’ Choice Foundation® is the nation’s oldest nonprofit guide to quality children’s media and toys.

Best known for the Parents’ Choice Awards® program, the Parents’ Choice Award® Seals are the Foundation’s internationally recognized and respected icons of quality

Yellow Circle

We Believe...

that children are born scientists, musicians, creatives, linguists, and artists.

We Believe...

that children’s toys and media help children build and hone skills through play.

We Believe...

that children should practice kindness, generosity and empathy.

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We Believe...

that learning is fun, and we want kids to know that, too.

We Believe...

that STEAM learning begins with a box of Cheerios.

We Believe...

in teaching children how to learn, not just what to learn.

Above all, we want to help parents find ways to encourage the probing, questioning and experimenting that children do so naturally – and so well. 

Through reading, play, talking, and building, parents and children can learn together. And there’s not much more fun than that.

See Parents’ Choice Award winners here.

For anything earlier than 2018, visit our archive.